Pricing: $2 – $25
As of the 1st of June 2015, McDonald’s Australia rolled out their new ‘Create Your Taste’ concept in all stores. Customers get the opportunity to create their own gourmet meal, which unlike their traditional meals, is served up on a wooden platter. The first time I got to try out this new concept was at the McDonald’s launch, so naturally all aspects of the service were outstanding and polished up for us bloggers.
I paid them a visit a few weeks ago to see how this concept has been working for them, and to say the least, I was far from satisfied. I will admit, the burgers are probably some of the best I have had, but the service offering, did not quite work for me. The wait on food was a lot longer than expected, and our meals had been mixed up. For me personally, the reason I go to a fast food place is to get my meal quickly without having to wait.
In the Brisbane Food scene, with so many burger places opening up over night; if I wanted a gourmet burger I would opt for Chur Burger or Miel Container. But the reason I love McDonald’s is cos they give me my food quickly and oh, that greasy goodness!
What are your thoughts on the new Create Your Taste concept?